A Record- Breaking Year of New We launched more new and innovative products in 2025 than ever before. As always, every single one had to meet our standards and get past our quality-obsessed team. With more than 2,000 new products, it’s impossible to pick favorites, but a few brands stand out. There’s baby and toddler snacks from YUMI, a brand that blends nutrition science (thanks to its board of health and medical advisors) with real-food, organic ingredients. And when we tasted a cup of Heirloom Coffee Roasters’ superior blends made with regeneratively grown, traceable beans, we knew they’d make a delicious addition to our members’ mornings. Speaking of traceable, we were proud to start carrying supplements brand Ritual, whose Made Traceable® standard lets members see the suppliers and manufacturers for the ingredients in their Clean Label Project Certified products.
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