Thrive Market Mission Impact Report 2025

Making Healthy Easier

Our 90+ shopping filters help members find products personalized to their lifestyle— fast. To better serve our members’ evolving needs, our team combed through our products and carefully curated them into three new shopping filters in 2025. To start, there’s GLP-1 Friendly, a first-of-its-kind filter featuring 1,200+ nutrient-dense options for members on GLP-1 medications. Another first: our Alpha- Gal Free filter, launched after hearing from close to 100 members about their struggles with Alpha-Gal Syndrome. The filter offers 3,400+ safe products for members who suffer from reactions to red meat and other mammal- derived products. And knowing that members care about animal welfare but certifications can be overwhelming, we created the Cruelty- Free Certified shopping filter, which groups 800+ products with trusted animal welfare certifications, including Leaping Bunny, Choose Cruelty-Free, and PETA Cruelty-Free.

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