Thrive Market Mission Impact Report 2025

The Real-Life Plastic Reco

Our partnership with rePurpose Global helps fund plastic recovery projects in areas where pollution is most urgent. One of those is Project Nuevo Ciclo in Medellín, Colombia. Project “New Era” takes low-value plastic waste and repurposes it into community resources like classrooms and playgrounds. In 2025, “New Era” took on new meaning for one of the project’s own workers, Flora Herminia. She’s worked with the project’s Botellas de Amor

(aka “Bottles of Love”) initiative for more than 11 years, helping to turn plastic bottles into real, useful resources. Herminia had also been living in unsafe housing conditions with her family for years, and rePurpose Global and the local community decided it was past time to give back. Through the project, they demolished Herminia’s former home and built a brand-new one using recycled plastic materials. By the end of 2025, Herminia and her family were safe in their new home.

Flora Herminia, left, a Botellas de Amor worker, and her brand-new house built using recycled plastic materials.

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