At Thrive Market, we believe everyone deserves access to healthy, high-quality groceries, regardless of income, location, or life circumstance. That belief is the foundation of Food Equality Now, our long-term commitment to democratizing access to healthy living. Through the initiative, members can donate at checkout to support grocery discounts for Thrive Gives members, nonprofit partners that provide education and food access programs in high-need areas nationwide, and food and product donations following natural disasters. In 2020, we set a goal to raise and donate $10 million in healthy groceries through the initiative. Thanks to the incredible generosity of our members, we surpassed that goal two years early and in 2023, we set a new goal to donate $20 million in healthy groceries by 2030. Once again, we surpassed that goal—five years ahead of schedule! To challenge ourselves to make an even greater impact, our new commitment is to raise and donate $30 million in healthy groceries by 2030 . Surpassing Our Goal Five Years Early
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