Thrive Market Mission Impact Report 2025

We’ve had a busy five years as a B Corp, a certification that holds our company (and more than 10,000 others worldwide) accountable to using business as a force for good. From donating $20 million in healthy groceries to becoming a Public Benefit Corporation (PBC) to earning TRUE certification for zero waste across our warehouses, we’re proud of our progress throughout our tenure—and already thinking ahead to what’s next.

In 2025, B Lab, the nonprofit that certifies B Corporations, introduced even more rigorous standards for B Corps to ensure they take meaningful action on today’s most pressing climate and societal issues. When we last recertified as a B Corp in 2024, we improved our B Impact Score by almost 33% . Ahead of our next recertification in 2028, we’re challenging ourselves to that same level of improvement, especially given B Lab’s new standards.

Initial Certification Score (2020)

Recertification Score (2024)

Impact Area

How We Grew

Governance +9.5 points

5.6

15.1

We became the first and largest grocery store to convert to a Public Benefit Corporation (PBC), a legal designation that allows for-profit companies to prioritize a greater social mission. Through climate action like carbon-neutral practices, Plastic Neutral Certification through rePurpose Global, and TRUE Certification for Zero Waste at our warehouses, we’re committed to the health of our planet. As a remote-first company, employees can live and work anywhere—and still feel a sense of community through employee resource groups (ERGs). To date, we’ve raised more than $20 million in healthy groceries and food education on our path to reach $30 million by 2030 and fight for Food Equality Now.

Environment +11.6 points

39.5

51.1

Workers +1.5 points

18.5

20

Community +3.9 points

17.7

21.6

Customers +1.2 points

2.9

4.1

Our focus on members drives everything we do, from our industry-leading quality standards to accepting SNAP EBT.

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